Sometimes it’s difficult to get our hands and heads around what it is we really want. Maybe we want to do many things and they conflict. Often, we just can’t see a path to any of them.
I once consulted with a gal who wanted to own a retail knitting shop and also travel the world. She couldn’t imagine trying to leave a retail location for three to four months a year to travel.
So, she wasn’t following EITHER dream. She was selling cellular phones.
Rather than creating a decision tree to try to choose which one she wanted MORE, I suggested we look at what these two things represented to her. Was there any commonality in these two vastly different dreams?
The store represented a haven in many ways. She had a vision to create a place where women would come and knit and socialize and decompress. It was an artistic yearning – the act of creating using color, and textile, and her hands. It also allowed her to teach, which she loved.
Travel is one of those common goals that many people share. And it generally represents learning, freedom, and breaking out of a rut. Changing place tends to change the mind. For this client, it represented learning, and finding new communities of both space and spirit.
And there was the shared dream: Learning, Teaching, and Community.
Could these two desires be blended to fill her needs?
We brainstormed for an hour and came up with a basic model for a traveling knitting store. She would utilize art festivals, and women’s expos to have a booth where women could not only shop for fabulous yarn, but also sit and knit and share fellowship. Her revenue would come from selling yarn, but also providing knitting instruction, and an hourly “sitting” fee for hanging out in the booth and knitting. Eventually there would be a community of knitters all over the country, maybe even having online knits and an annual knit-in.
Meanwhile, she’d spent a week to ten days in each place exploring, writing, and offering classes. Her income would come from selling products, writing, and teaching.
WHAT A GREAT IDEA, HUH?
Do you have more than one thing you would like to do and can’t figure out how to combine them? Is there a way to do this on a part-year basis so that you can semi-retire?
Oh, and what happened to the gal above? I’ll tell the rest of the story in next week’s Saturday Morning Post.